Is real estate about sales or is it more about the business process that’s we’re going to talk about right now with luxury real estate broker Shana Acquisto on some of the things that we talk about, right, is how are you growing your business?
Do you have to go door to door and get stuff? Do you have to talk to people one on one? Do you need to be in person? Is it about the process or is it about the sales person, right? Or is it a combination? Uh-huh. All right. So Shana, let’s let’s
Get into it. I think it’s a combination. Sure. I think our business is a relationship business. However, if you don’t have something to manage all those relationships, then I think you can fail, right? Yeah.
And you know, not that your relationship is going to fail, but are you going to be the first person they think of when real estate, a real estate need comes into play?
So and does any one individual have a large enough scale and scope or reach to get to all the right people if you’re not using the right system or process and you’re not doing things on a regular basis?
So if I was to take a look at it, I’m going to say that you and I are both real estate professionals and you’re successful and I’m in the business. And what I would say about that is that you can do real estate in many different ways. Sure. Right. Yeah. And it can work for you.
Well, it needs to work for you or it doesn’t work. So I like to say, you know, with the combination that each year I like to start out with a new plan, right? Look at last year, the previous year. See what worked, what didn’t revise your plan, your business plan and have a plan.
