If you are not already adding it to your marketing mix, you should consider adding postal mail to your marketing as well. Unlike email messages, Flyers and postcards can be filed away where they can easily be retrieved later – and even put on bulletin boards and refrigerators waiting for the proper time to take action!
I often mail letters and flyers to my prospects, but only after I have spoken to them on the phone first to determine if they are a viable prospect. The stationary is relatively inexpensive to print as is the full color flyer…but believe it or not; the most expensive printing cost is the ENVELOPE!
To give you an idea of the costs, doing a quick search on the internet, 500 sheets of stationary (printed as “matte” flyers) can cost $31.80. -- 500 printed envelopes can cost $166.99 – 4 times the cost of the letterhead!
Now you can certainly buy a box of blank, plain white envelopes from a stationary store for about $30 and run them through your printer mail-merging the address perhaps with a logo as well, but that looks “home made” and screams “junk mail”. Here's a great economical solution that looks slick and professional!...
Links mentioned in this Episode:
CLEARBAGS.COM: www.clearbags.com
Here is the direct link to clear sleeves sized to fit and 8-1/2 x 11 sheet of paper folded in half (Item number B59S) :
https://www.clearbags.com/5-11-16-x-8-9-16-flap-crystal-clear-bags-100-pieces-b59s.html
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