1. Podcast help you form a more personal connection with your customers
2. The number of people who listen to podcast is growing every year
3. People who listen to podcasts are extremely engaged and loyal
4. Podcasts are a great way to reach busy people
5. Podcast increase website traffic and improve your search ranking in google
6. A podcast can help you reach new audiences
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A podcast gives you the chance to more deeply engage with existing customers and turn them into enthusiastic brand advocate, but it also gives you the opportunity to reach new potential customers who may not know about your company, but are interested in the specific topic of your podcast.
