In 2016, while on maternity leave from her job in Calgary, Alberta, Robin Laurenson began to take photos of the beautiful scenery around her and of people she encountered in her daily life. The more pictures she took, the more obsessed she became about photography.
After taking a photography course, she learned the real art of photography and it became a real passion for her. She began to truly understand that the pictures she took were telling stories. And while she was not big on social media at that time, she decided to begin to share her photos on Instagram and other social media platforms.
Her social media following began to grow and the feedback she received only fueled her passion even more than ever. Robin loves landscape and portrait photography. She enjoys showcasing the beauty of the Canadian Rockies. She aims to inspire anyone who follows her journey to get outside and explore nature.
On this episode, you will hear how Robin took her personal passion and turned into a thriving business working with 20+ brands and doing wedding photography. While she did not initially set out to build a brand as a photographer, her talent and obsession with photography brought in followers, and ultimately, paying customers.
Robin currently has an engagement rate of 8% which is more than double the average for her industry. She believes a big part of that is due to her commitment to build relationships with her followers. She takes time to consistently reply to comments and direct messages.
Robin is a true professional. She is friendly and aims to provide useful information and create a community. Her partners know that she will create content that inspires, actively engage with her audience and be a loyal ambassador for their product or service.
Brought to you by: daleschaefer.com, MaxDRIVE Marketing, and Passion 2 Brand
TikTok & IG: MotherPixels
