Leonard and Anneli dive deep on the complexities of brand strategy and why people buy and patronize products or services that are not necessarily the best in their categories. Have you ever felt deeply connected with a company? If yes, that is a by-product of an effective brand strategy.
Anneli Hanson is a long-time brand strategist, an educreator, a coach at The Futur, and the founder of Happy Islands, which is a branding firm based in Sweden. In this episode, she shares many insights on how companies can leverage brand strategy, the starting point in building brands, achieving clarity of who you are and how to stand out in the sea of same, and reaching greater success for your business through branding.
If you are an entrepreneur, a C-suite or creative professional, a marketing and brand practitioner, you should listen to this if you want to learn strategic and tactical knowledge on branding and the structures that go with it.
Learn more about Anneli at www.instagram.com/theannelihanson.
Brand Start is produced by The Vineyard, the brand development company for the healthy food and beverage industry. For more information, visit www.thevineyardbc.com.
