To build a global brand is a herculean task. While brand development is at the core and an integral part of it, it requires several phases and strategic considerations to move from a local, to national, and then international presence.
Matt Davies, a brand strategy consultant, joins Leonard for an expanded discussion of how you bring your company to a global scale with focus on the management of meaning and the operational intricacies that need to be streamlined. It starts by asking big brand questions –
1) Why do you exist beyond making money?
2) Who do you serve and why should they care?
3) How do you show up to them in a relevant way?
4) What is your offering and proposition?
This episode is jampacked and you should listen to this if you want to learn a detailed, phase by phase, and structured approach on global branding and the various nuances within the brand development process that you need to consider if you are planning to scale your company internationally.
Learn more about Matt at www.mrmattdavies.me.
Brand Start is produced by The Vineyard, the brand development company for the healthy food and beverage industry. For more information, visit www.thevineyardbc.com.
