The fifth edition of the book Hey Whipple, Squeeze This is a must read for people in the advertising industry. It is a collaborative effort of two men who share insights into the process and nuances of developing an ad campaign across media and the trials and joys of working in an advertising agency. Developing an ad campaign is a creative process built around a brand, but it is a process at risk of becoming subjugated to pursuing sales, meaning the creativity is easily lost. Follow the principles of creative ad campaign development in digital, social and traditional media channels, and the result will be award-winning advertisements that naturally lead to good sales because they appeal to the consumer’s desire to be entertained and moved by emotion. Readers also get insights on a career in copywriting and working in an advertising agency.
Hey Whipple, Squeeze This Book Summary: Best Advertising Book: https://accessorytosuccess.com/blogs/books/hey-whipple-squeeze-this
