In this episode Mark & Justin talk with Edmund Proffitt - CEO of The British Dental Industry Association (BDIA).
With over 35 years’ insight into the trade association environment, Edmund has a wealth of experience working with organisation members, government, regulators and stakeholders. Having been involved in commercial, advocacy, technical and regulatory, communications and marketing roles he has a deep understanding of the issues that industry bodies need to address on behalf of their members and how to get results.
Responsible for establishing the dental industry’s award-winning initiative tackling counterfeit and non-compliant dental equipment, introducing the Association’s Policy & Public Affairs Roadmaps and Policy Manifestos, and leading industry discussions on the development and implementation of the UK’s new post-Brexit regulatory regime for medical devices, Edmund is in an ideal position to ensure that the dental industry’s voice is heard in changing and challenging times.
He also sits on a number of industry and medical devices committees and groups and is the current Chairman of the UK MedTech Forum, and Vice Chair of the Life Sciences National Registration Council.
In this discussion, Edmund shares his knowledge and experience of leading the association and members through one of the most challenging periods in history.
We learn about leadership styles, purpose, and how strengthening a community helps to navigate difficult market situations.
Enjoy this conversation with another of the UK's leading names in dentistry.
Welcome to the Dentistry on Purpose Podcast.
If you'd like to get to know your hosts a little better, here's how.
Connect with Mark Topley & learn more about his work here:
https://www.marktopley.co.uk/
Connect with Justin Leigh here:
https://linktr.ee/JustinLeigh
Learn more about Justin's work here:
https://focus4growth.co.uk/
