John Walsh has quickly emerged as one of the non-profit sector’s leading thought leaders and champions for email fundraising. This interview contains an abundance of tactical advice for email fundraisers and nonprofit leaders who are looking to better incorporate email into their development program. Topics include: the latest trends in email fundraising, the value of a “welcome series” and how to produce one which generates conversions, how John’s organization has benefited from an unsiloed structure, the importance of a “team first” culture, what’s next in email fundraising, and how email can be better incorporated with direct mail and other channels. If you’re looking for test ideas or are looking to optimize your email fundraising program you won’t want to miss this conversion with John!
