How can I account for those users that only became my customers after they saw but didn't click on my Visual Ads? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "View Through Conversion"!
Definition:
View Through Conversion is how many people converted (performing a certain action, e.g. clicks) after viewing your display ads
To see the carousel version, visit my Linkedin Post (link in the description below)!
Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-view-through-conversion-activity-6823933257613238272-vVQ5
