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We visited Melbourne wine merchant Phil Hude in the wine cellar of his thriving business. Phil has owned and operated Armadale Cellars for almost 25 years in Melbourne's south east. Phil tells the story of turning his passion into a business. Its not all highs as we discussed some of the tough issues including running his business during the GFC and difficulties of being a license holder in the hospitality industry.  Overall, Phil shares so much about how to get a business going, how to look after your customers and what it takes to succeed. It's a great yarn.