No matter where you are in your career, you’ll benefit from listening to 3Q.
3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.
About Tyson:
Tyson Haller is a promotion executive with over 20 years of experience in the music industry. During that time he’s gained a broad knowledge of the opportunities for business growth and the promotion strategies that generate success. He’s enthusiastic, personable and perceptive and has been recognized for his creativity and persuasive interpersonal communication style. After two internships in college, one at Atlantic Records in Chicago and the other at Virgin Records in London, in addition to also holding three part time jobs during school in the music field, assistant manager at a record store, director of hospitality at a concert venue and Elektra college rep, he landed his first job at Elektra Records in NYC as an assistant in the Tour Marketing Department. While still at Elektra, he moved on to doing College Promotion and later transitioned to Virgin Records to also run their College Promotion Department. He was quickly promoted to be Virgin’s New York local where he dealt with some of the biggest radio stations in the country across all formats like Z100, WLTW, K-Rock, Hot 97, WPLJ and WKTU. Wanting to grow into a National role, he left Virgin to start the radio department at Warner Music Group’s new incubator label EastWest. This was where his ability to quickly develop new relationships with radio was tested. With a list of unknown artists to work and no major label catalog to bring him credibility, Tyson created a reputation for being an analytical and strategic thinker. After some early radio successes with Pepper and Nightmare of You EastWest merged into ILG and his department grew. Now overseeing a team of four, he led the department to multiple Top 5 and Top 10 records at Alternative and Rock radio with tracks from Cake, Silverchair, Sevendust, Middle Class Rut, Beware of Darkness and Tantric to name a few. ILG would later became the Label Services Department at ADA, where Haller led the promotion department in some of ADA’s biggest successes at radio to date, including Macklemore & Ryan Lewis‘s “Thrift Shop,” Arctic Monkeys, Stone Temple Pilots and The Wombats. Following his role as head of radio, he rose to lead the entire Label Services team in the U.S., where he oversaw marketing, publicity, digital marketing, playlist promotion, video promotion, sync & licensing and radio promotion. During that time, the department saw the rise of new artists Lil Dicky, Madeintyo and Caye. Following ADA, Tyson went to Concord as VP of Promotion and within a year was promoted to run the department as SVP/Head of Promotion. During his tenure as head of the department, the promotion team achieved ten #1 records with bands such as iDKHOW, Seether, The Pretty Reckless, Korn, The Offspring, Ghost, Nathaniel Rateliff & The Night Sweats and Rise Against. Also during that time, the company became the #1 label at rock radio for the year and a Top 10 label at Alternative radio. Tyson is currently SVP, Promotion & Artist Strategy at Shelter Music Group where he works alongside the company’s team of managers to assist in artist development, as well as, create, drive and support multiple radio campaigns across the roster.
