No matter where you are in your career, you’ll benefit from listening to 3Q.
3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.
About Will:
Will Tenney is a Forbes 30 Under 30 honoree, music industry executive, entrepreneur, record producer, and multi-instrumentalist. He is the Founder & CEO of SunPop Music – an NYC-based record label and management consulting company. Here, he’s independently sold more than 300,000 records with artists like Sara Bareilles, Jake Miller, Lizzy McAlpine, Landon Cube, Shwayze, and more. He’s also received a Gold record for co-writing Amelie’s “That’s My Song” for Warner Music Spain. For six years, he was the Head of Streaming Strategy & Promotion at Crush Music where he oversaw campaigns for Lorde, Miley Cyrus, Sia, Panic! At the Disco, Lennon Stella, and Green Day, among other artists. In this role, Tenney managed relationships with DSPs, studied algorithms, and created streaming opportunities for his roster. Prior to this, he worked as an analyst at Goldman Sachs. Other highlights of his career include receiving an RIAA Platinum record for MAX’s #1 Hot AC hit, “Lights Down Low” (Sony/Red); a Gold record for Weezer’s cover of “Africa” by ToTo (Warner/Atlantic); a Gold record for Lykke Li’s “Sex Money, Feelings Die” (Sony/RCA); and a Multi-Platinum record for Panic! At the Disco’s “High Hopes” (Warner/Fueled By Ramen). As an artist himself, Tenney’s toured North America with artists like Lauv, Cash Cash, and Parachute and currently plays in a band – Exit, recently named a RockSound Magazine Breakout Artist. He was named a 2021 HITS Magazine “Noisemaker” and holds a degree in Music Industry & Business Administration from Northeastern University.
