No matter where you are in your career, you’ll benefit from listening to 3Q.
3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more.
The best part? Every executive answers the same three questions and 3Q never takes more than 15 minutes of your time.
About Natalia:
In her role as Chief Content Officer at Primary Wave Music Publishing, Natalia is responsible for creating monetizable opportunities across the entertainment and media landscapes for the company’s legendary and iconic artists and music catalogues. This includes development and production of documentary films, scripted projects, stage musicals, podcasts and innovative technology partnerships around Primary Wave’s assets and artists.
Prior to joining Primary Wave Music Publishing last year, Natalia was General Manager of the Global Music Group at United Talent Agency, where she oversaw a team of over 100 music agents and 150 support staff across six offices and helped establish the group as a leader in talent representation. At UTA, Natalia was instrumental in building out the group’s brand partnership, tour marketing, business affairs and client services divisions, and she played a key role in the company’s acquisition strategy.
Recognized as a power player in the music industry, Natalia has received multiple features on Billboard’s annual Women In Music and Power 100 lists, and on Variety’s Women’s Impact lists. Natalia is on the Music Industry Advisory Board for Save The Music Foundation, and recently served as Executive in Residence at NYU’s Steinhart School of Music Business.
