How do you build an AgeTech startup that reaches millions of users across the globe? Lawrence Kosick, co-founder of GetSetUp, joins me to share how his company scaled to impact millions of older adults, established headquarters in both the U.S. and India, and uncovered invaluable insights through its vast data. We dive into digital literacy, global expansion, and the surprising ways older adults are engaging with technology. If you’re building in AgeTech, this episode is a must-listen!
