Amid the global pandemic, a financial services industry survey conducted jointly by the UK-based Financial Services Club and US-based Ravco Marketing, sponsored by Salesforce, has found that the industry sees a silver lining resulting from COVID-19. Most think the crisis has had a positive influence on their customer and employee relationships, on the market fit for their current products, and the productivity levels of work from home employees. Not all is positive, though, with the majority saying that their ability to reach this year’s business goals have been negatively affected.
The survey of executives in banking, FinTech and consulting covers six key areas:
• Crisis management preparedness
• Effects on current operations
• Working from home
• Relationships with customers and employees
• The future effects of the crisis
• Current state-of-mind
Speaker:
George Ravich is a veteran of the FinTech and InsurTech industries, having been CMO of several industry leading companies. He now leads Ravco Marketing, which is full-service marketing consultancy with fractional CMO services, specializing in the FinTech and InsurTech industries. George’s most recent assignment was at Ncontracts, a risk & compliance SaaS platform provider. George was hired by the private equity owners to reinvigorate the marketing function and prepare the company for sale, which was accomplished in six months. George is best known for his 10-year career as CMO at Fundtech, a leading global payments software provider that grew into one of the best known and most respected payments technology companies around the globe. Over this time revenues increased from $40M to $225M. The company was sold to private equity firm GTCR. George has been an active member of the FinTech and InsurTech communities in New York, Hartford, London and Israel. He was a mentor for the New York based FinTech Startupbootcamp and was a mentor for SWIFT’s Start-Up Challenge. He is currently a mentor for Startupbootcamp InsurTech events in Hartford, CT, and for the Rise, Barclay’s New York FinTech accelerator.
