On today’s episode I’m joined by Julien Genestoux, founder of Unlock Protocol. Unlock is a protocol for memberships as time-bound NFTs. Creators can monetize their work with Unlock by deploying sovereign membership contracts that allow for trials, partial refunds, and membership trading, in addition to the various superpowers granted by the ERC721 ecosystem, such as airdrops, token gating, and governance.
On this episode, Julien and I discuss the attention economics at the heart of advertising driven Web2 services and social media. Juilen weighs in on Nostr, Blue Sky, Farcaster, and Mastodon, to which he contributed in the early days. We talk about the lessons he learned about open communication protocols and monetization in his prior startup Superfeedr, which generates RSS feeds at scale and was acquired by Medium.
Finally, we discuss how Unlock Protocol synthesizes Julien’s career experiences into a sophisticated paid membership system that enables creators of all stripes to layer crypto subscription memberships into their revenue models.
It was great having this wide ranging conversation with Julien and to learn about the internet-native economic theory underlying Unlock Protocol.
As always, this show is provided for entertainment and education purposes only and does not constitute financial advice or any form of endorsement or suggestion. Crypto is risky and you alone are responsible for doing your research and making your own decisions.
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I hope you enjoy the show.
Links
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