Amazon PPC Structure and Important Settings at the 3 Levels:
- 3 Tiers of Amazon PPC
- Portfolio and how it works
- Portfolio Budget Cap
- Important Campaign Settings
- Important Ad Group Settings
- Portfolio view on Amazon Campaign Manager
- How to set Budget Cap for a Portfolio?
- Campaign view on Amazon Campaign Manager
- Campaign Settings on Campaign Manager
- Ad Group view on Campaign Manager
- Negative targeting for Ad Group level
- Recap
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