Michael has been a marketer for many years, and is now the CMO of Threedium, a company dedicated to help professionals to create 3D objects and scenes in an easy way. During this conversation, Michael shares his point of view regarding what is the current status of the metaverse and its future, by sharing not only his personal perspective and experience but also what he has seen happening with web3 at Threedium, where he and his team have worked with several global brands in their marketing campaigns. We also talked a little bit about the origin story of the company, but most of all, how 3D is the backbone for metacommerce and the future of the metaverse.