Yejin is a digital fashion researcher and content creator, currently working as a concept designer, trend researcher and brand strategist for korean and global fashion brands. Throughout this conversation, we talked about how important digital fashion is becoming and how essential it is for brands to keep an eye out to the most recent trends of digital fashion, as it is aiming to be a huge part of the future. Prepare to see new brands coming up that are digital first and that have generations Z and Alpha as the forefront and center of the new wave of fashion.
