Ready to turn your B2B homepage into a lead-generation powerhouse? Join Saad Arshed (COO at Xgrid) and Anthony Pierri (Product Marketing Specialist & Partner at FletchPMM) as they break down the essential elements of persuasive homepage messaging.
From tackling hard-to-market products to navigating Product Led Growth vs. Marketing Led Growth messaging, they offer actionable insights for companies at any stage.
Discover common pitfalls of marketing-led companies and gain recommendations for crafting impactful homepage frameworks. Learn how incorporating videos and images can boost user engagement and conversion rates.
Explore strategies for early lead capture, conversion rate optimization, and effective value proposition communication. With detailed landing page analysis and real-world examples, grasp best practices in copy, design, and mode selection.
