How we turned SURVIVING INTO THRIVING for our business during the Pandemic of Covid! Learn about our journey of opening our business, getting hit with the pandemic, the challenges we overcame and how it actually made our business stronger. Also listen to the end of this episode to hear about Emily maybe getting a puppy and Mel's inner feelings on the whole situation. :P
Today We Talk About:
- Opening our Business in October 2019
- Income was based on Bridal Makeup + Commercial Makeup + Skincare Studio
- Pandemic Hits March 2020 - and we lose all of our bridal and commercial makeup
- We weren't able to do services so switching focusing on what we can control- retail sales
- We sold about $4k of retail in 3 weeks that we had on hand by doing shipping and actual doorstep deliveries (Mel made the bundles and Emily create the online campaigns on instagram)
- This created one of our biggest things that we do now- drop ship orders to clients
- We also started doing virtual skincare consults which also increased credibility and retail sales
- Summer of 2020 -Back in studio after re-opening and handling overwhelming cancellations, society unrest of curfews, wedding Makeup and commercial makeup were gone- our only focus was the Skincare Studio; which helped propel our business to be more successful
- Shift was focusing on the skincare studio and letting go of Makeup was a huge change of direction for us
- Year of 2021 - Outgrowing our space, moving into a larger space with two studios, filling our books full with appointments, spreading our income between services and retail, and bringing on new treatments and skincare lines.
- Being able to adapt, not being scared of change, investing in yourself through education
Cocktail of the Episode: Green Tea Agua Fresca Recipe from Lipton Green Tea
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