The East Coast Music Association is excited to introduce this year's ECMAle for the 2024 East Coast Music Awards in Charlottetown, PE. Brewed on the island by Upstreet Craft Brewing in collaboration with other breweries, this special edition beer celebrates the 4th anniversary of the ECMAs Craft Beer Collective partnership.The label for this year, created by ECMA Nominee Jud Haynes, captures the essence of Prince Edward Island. Featuring iconic landmarks like the Confederation Bridge, the design pays homage to the beauty of PEI.Upstreet Craft Brewing started as most beer companies do — a few buds sitting around slugging back homebrew and talking big game of dropping it all to open a brewery of their own. Before they knew it they were in too deep to turn back and just kept going until they began to see the light at the end of the tunnel. Turns out it was the best idea they ever had.Today, Upstreet is a B-Corp certified company with three locations across two provinces, a line of craft sodas, and beer on shelves in all four Atlantic provinces. We hope to continue to grow and refresh our communities.East Coast DNA host Darcy Walsh sat for a chat, and a beer, with brew master Hogie to get the background behind the Track 4 ECMAle and what else the brewery/venue has to offer.
Thanks to Upstreet Craft Brewing for a recording location, and tasty beverage. Subscribe to East Coast DNA for more music + arts coverage throughout the year.
Episode music provided by Absolute Losers
