There is so much opportunity at trade shows. It is an opportunity to find new leads and reconnect with existing customers but there's also so much opportunity to how we run trade shows.
We need to make it worth it for attendees to come to trade shows and as organizers, we need to make sure our exhibitors are not an after-thought.
In this week's episode, Evan Babins of Intuit Canada is back and we're talking about ways to make your trade shows better for attendees and exhibitors alike.
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