Most coaches unknowingly market to low-level buyers—the ones who haggle over price, need endless convincing, and become the loudest complainers once they’re inside your program. In this episode, we’re flipping the script and breaking down:
✨ The Buyer Spectrum → Traits of low-level vs. high-level buyers, and how to identify who you’re calling in.
✨ Why Coaches Attract the Wrong Buyer → The subtle mistakes in messaging that normalize objections and repel leaders.
✨ Positioning to Call In High-Level Buyers → Identity marketing, decisive energy, and embodying the authority your dream clients crave.
✨ Practical Shifts You Can Make Today → From rewriting your bio to using bolder CTAs and case studies that highlight resourceful clients.
I’ll also share my own story of saying “yes” to a scary investment early in my career—and how being a decisive, resourceful buyer shaped my trajectory and the clients I attract today.
DM me " seat" to get my free sales masterclass
