Now Is The Time For Customer Delight!
Delight is all about creating moments where your user goes, “Wow!” These moments are usually not [directly] revenue-driving (or even core features), but they are the parts of your experience that your user remembers.
They’re small moments, like confetti animation when a user makes a deposit, a third-party data aggregator seamlessly pulling in data and populating a dashboard or unexpected customization and personalization. Moments of delight breed brand evangelism.
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