Blake Strozyk (Performance Marketing Manager @ Refine Labs) and Matthew Sciannella (Thinker & Strategy Director @ Gorilla 76) hosted an episode solely on paid social. They dove into the following topics:
- How to build your paid social foundation,
- Setting strategy,
- Getting executive alignment,
- Which platforms to use and for which purposes,
- Targeting and building audiences,
- Going through tactical campaigns,
- What content to run,
- How to measure performance, and
- How to assign attribution to all of it
