Description

Judy Sheriff (VP of Demand, Refine Labs) and Sidney Waterfall (VP of Demand, Refine Labs) teamed up to bring you the first, and definitely not the last, marketing ops power session. They covered:

• Team and organizational alignment, 
• Lead sources, 
• Attribution - and how to not overcomplicate it, 
• Google analytics and implementing set up (another episode on this to come), and
• Lead scoring.

They shared a ton of impact in 20 minutes - be on the look out for more episodes breaking down marketing ops!