Description

Szymon Sekski is back again with another episode full of tips and tricks and today you’ll learn about the top 3 keys in order to improve PPC campaign performance.

Top 3 Tips To Improve PPC

1. Keyword Bleeders
2. Top of Search and Adjustment
3. Stimulating Your Impressions

3 Metrics/KPIs I use for my PPC

1. ACoS - Advertising Cost of Sales, is how much you spend on advertising per dollar of revenue you make.
2. TACoS - Total advertising cost of sale, measures the relationship between ad spend and total sales.
3. Ratio - How many of the sales coming from PPC and how many are coming from organic search or non-PPC sales.

Connect with Szymon

www.amzguardian.com

Email: customer@amzguardian.com



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