Atomic Habits by James Clear
How do we get habits to stick? Change your IDENTITY! We all act in accordance with our beliefs and our internal identities. We don't want to contradict ourselves.
Here is James Clear’s simple 2-step process for Identity Change:
1. Decide the Type of Person You Want to Be
2. Prove it to Yourself with Small Wins
ECONOMICS AND IDENTITY*
By GEORGE A. AKERLOF AND RACHEL E. KRANTON