We have the marketing savage, John Highley, here to talk about how he made his own way in the automotive and marketing industries. Growing up John’s dad was in prison and his mom abandoned him. Adopted by his grandparents, the expectation was that John would end up behind bars himself. With a knack for sales early on, John was on his way down the wrong path as a street pharmacist.
It took having the police break down his door and arresting him, right around the time his first child was born, for John to realize that he needed to make a change. Working in a detailing shop, John learned that dent removal was the place to make the big bucks. He got trained, acquired tools, and took off running. He started a website, shot before and after videos, and started getting contacted by other dent technicians. From there he created a training system, both online and in person. Not stopping there, he decided to manufacture the tools needed and offer marketing training as well.
What You’ll Learn:
Favorite Quote:
“I wouldn’t know how to survive if I'd grown up in a soft environment.” - John Highley
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The aftermarket automotive industry is thriving and growing. Business, Cars, and Cigars invites you to pour a drink or pull out a cigar and talk business. With a diverse lineup of guests from all industries, we’re examining ideas that we can incorporate into our automotive businesses. With 25+ years in the automotive industry and 10+ years owning his own business, your host Brandon Greene knows which questions to ask to give you the insider edge.
