Dave MacKinnon got started in car audio while in high school at the age of 17. He participated in a co-op program where he volunteered at a local shop regularly. He loved knowing how stuff worked, and learned a lot from trial and error. After high school, Dave went on to try many different roles, from sales to tech rep, but it was a gig as a writer that really caught his interest. His first writing job fell into his lap when he got an email from a friend back in 2000 asking if Dave wanted to be his technical editor for a car audio magazine. Formally trained as an Electronics Technician, Dave had the expertise to successfully explain how mobile audio components work. Reviewing more than 450 products, Dave was passionate about sharing his knowledge. He says that’s how something that started as a side gig turned into an 11 year career.
With no formal training as a writer, Dave simply loved telling stories. His next and current writing job would come in 2015 as Head Writer for 1sixty8 Media. Publishing 3 direct to consumer articles a week, Dave educated people about technologies and upgrades to make their vehicles better. When Covid hit, for whatever reason, car audio exploded. Already owning bestcaraudio.com, they began to put a lot of their car audio content on there, and somewhat accidentally started an online car audio magazine. He wants all consumers to be well educated so that they can ‘do it once, and do it right’.
What You’ll Learn:
Why more power doesn’t mean better sound quality.
How to turn consumers into regular customers.
How car audio has evolved over the last 20 years.
And much more!
Favorite Quote:
“Every rep will tell you their product sounds great, I want them to prove it.” -Dave MacKinnon
How to Get Connected:
