There’s an entitlement issue in the car audio industry. A lot of guys want instant gratification of perfecting something without putting in the effort to acquire the skill set. It’s truly an industry that requires initiative. Chris Ott wasn’t paid for every hour he put into learning a skill. He learned things on his own so that he could speed up the process or build value in the product, so he could sell the job properly. By being on both the sales side and the technician side, Chris knows how to get people to know, like, and trust him.
A lot goes into building a relationship with a customer, right down to the shop uniform. Presenting a professional demeanor is the first impression. Beyond that, people are going to notice how clean your shop is, what measures you take to protect the cars, and your history of success. Too many owners get complacent with how they run their business. Things are always changing, and you never know what innovation can do to your momentum.
What You’ll Learn:
Favorite Quote:
“Everybody’s got talent in different areas, so I respect everybody.” -Chris Ott
How to Get Connected:
