Have you ever felt a passion for something so intense that all you want to do is share it with others? That’s how Jayson feels, and why he’s committed to his car audio shop and its customers for over twenty years.
Jayson Cook, the store manager at Columbus Car Audio since 1999, recently won Sales Pro of the Year. He got into car audio through his love of music, and ever since he’s been sharing that passion with anyone who walks through his doors.
On this episode of Business, Cars, & Cigars, Jayson jams with Brandon about his experiences with clients. His whole job is to help other people get excited about what he’s passionate about, and he’s good at it; he knows all about top-down selling, making connections, and showing the client what they really want. For Jayson, it all comes down to his love of sound. That’s why he’ll hire people with no experience, and why he goes the extra mile with his customers, and why he loves going to work every day. If you’re as passionate about cars and sound as he is, you’ll want to listen to today’s episode over and over again.
What You’ll Learn:
Favorite Quote:
“I want to hear what the client hears. I want them to have the ultimate driving experience, and to do that, I need to know them. In the end, we always do it together." - Jayson Cook
How to Get Involved:
Check out Jayson on Columbus Car Audio’s website.
Keep up-to-date with Brandon by adding him on LinkedIn.
The aftermarket automotive industry is thriving and growing. Business, Cars, & Cigars invites you to pour a drink or pull out a cigar and talk business. With a diverse lineup of guests from all industries, we’re looking for ideas that we can incorporate into our automotive businesses. With 25+ years in the automotive industry and 10+ years owning his own business, your host Brandon Greene knows which questions to ask to give you the insider edge.
