'I think for us and I guess many other businesses it's just being really honest that we can't do everything, we can't change everything, we can't be warriors for everything. So what is it that we can really make a difference in? What can we stand for? And where can we really move the needle?'
This episode features Emma Bradley, outgoing Director of Global Goodness at Global radio. Global is home to some of the UK’s much-loved radio brands, reaching 31 million people across stations like Capital FM, heart, Classic FM, and LBC.
Originally starting her career in the travel industry, she realised that she wanted to do something more purposeful. Moving to BBC Children in Need and then to Global where worked for over 8 years setting up charitable initiatives and helping them raise over £20 million.