The first half of my career, I invested in social media and customer loyalty in the telecommunications industry.
With my co-founders, we developed, built, managed, and eventually sold the largest Australian owned social network. We achieved that over 7 years, 800,000 members. Major global brands as our customers. Millions in revenues. Profitable. Successful exit.
The next stage in my career is airline and loyalty data.
I headed up the Malaysia Airlines Enrich Loyalty Program, delivering record revenues to the airline and managing the program to the most successful point in the history of the airline.
I've published over 50 thought-leadership papers/articles on airline loyalty and big data monetization which are referenced in major media outlets including CNN, BBC, Sky, Skift, Executive Traveler, South China Morning Post, The Star and more. You can read my content at www.traveldatadaily.com
I am a speaker on airline loyalty, big data, airlines and social media, and have spoken at over a dozen events in the past year, delivering fresh, exciting, never-before-seen content to audiences around the world.
Mark's speaker profile: https://www.traveldatadaily.com/speaker
LinkedIn: https://www.linkedin.com/in/markrosssmith/
Website: https://www.traveldatadaily.com/
