I had a wonderful conversation with Claire Atkin, co-founder of Check My Ads, which helps firms examine where their media funds are sent by their programmatic partners and software. Claire has an extremely pragmatic approach that makes the work of determining where a brand's ads are running, which can seem overwhelming, very simple. The hard part in many cases is for the firm to decide what is in and out of bounds for its customers, staff and brand.
Links: Check my ads - https://www.checkmyads.org/
Claire on Twitter - https://twitter.com/catthekin
Look at you. Desperate for a transcript. Okay you can read along on adampierno.com
