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Todays Interview is with Adam Ashcroft, growing up in a family business we started in retail from a young age as his dad built their own local IGA, fast forward year's later after Adams fathers hard work in building IGA, ian was diagnosed with prostate cancer. This led Adam and his brother to creating Bro toes, a funky sock business that donates a percentage from every sale to prostate cancer, their mission is to get people to talk more about prostate cancer for men and take the time to get checked. We also touch on 3 critical points every business needs to succeed and how to support your own family if your in similar circumstances.