During the course of the Annual Manufacturing Conference in February, the organisers EEF announced a change of name, a change of brand and a more sharply defined mission that they say will make them more attuned to the needs of the modern age of digital manufacturing.
And thus EEF became Make UK.
It wasn't the only item on the agenda. Brexit hung like a dark cloud over proceedings as delegates listened to speeches by Business Secretary Greg Clark and Labour Party leader Jeremy Corbyn, while also debating pressing issues such as productivity, skills and finance.
Nick Peters discussed the rebrand with chief executive Stephen Phipson... Among other things....
