This podcast is a great example of why I love going to live events. It gave us an opportunity to catch up with Paul Cowan who is the VP of Enterprise and SMB Marketing at Shutterstock. He was also one of my panelists at #DMWF Digital Marketing Conference at the Javits Center in November 2018.
Shutterstock recently recreated the infamous Fyre Festival ad using its own stock footage as part of its new global campaign "It's Not Stock."
The founders of the festival focused heavily on marketing, spending a lot of money on content creation and visuals (including creating their own clips for the promo video)
While Fyre Festival spent hundreds of thousands to create their video collateral, Shuttershock CMO Lou Weiss said the clip, which was a compilation of 18 different bits of footage licensed through Shuttershock, cost just $2062 to create.
