Every speech must have a general and a specific purpose. A general purpose is to inform, to persuade, to entertain, or to inspire. A specific purpose is what you want the audience to do after listening to your speech. Once you have established your general and specific purposes, you’ll find it easy to organize your speech. You’ll also have more confidence, which makes you more convincing, enthusiastic, and sincere. Of course, the better organized the speech is, the more likely it is to achieve your purpose. In this livestream session, EIY and our guest speaker - Ms. Laurie Schloff will address the following points:
- Organize the speech in a manner that best achieves those purposes.
- Project sincerity and conviction and control any nervousness you may feel.
Laurie Schloff is a nationally renowned author and coach in the field of corporate communication. Her expertise areas include 1:1 executive coaching, leadership training, presentation skills, conference coaching, women and communication, and speech/accent skills. Laurie is well regarded by C-Suite executives for her focused collaboration, quick results, and ability to coach leaders for success in front of large audiences, boards and investors.
She is known for helping clients craft high-impact speeches, webinars and videos. including the training program Pearls of Presentation and Participation for MassMutual, and the Leadership Success Series for the Healthcare Businesswomen’s Association. As a master coach, Laurie created the only program to train professionals to coach others in their organization, the Corporate Communication Coaching Certificate Program.
