Grab your tea infused cocktail! We are talking about the B word! No not one the little insecure boys throw at badass women. Today Alex & Janae are talking about the evolution that branding has taken as service offering within the creative industry. In this conversation they explore the confusion around what it means to brand or have a brand, the importance of sifting through the fluff to find a branding expert, and most importantly - a cautionary tale to stay away from rebranding to fit in with the 5 minute trend!
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