In our 4th episode; I share the importance of knowing who your target market is.
A lot of home-bakers and small bakery business owners who are baking for business don't know who they are selling to specifically.
They don't have an idea of who their target market/audience is.
This is why they often get the feedback from potential clients - "You're cake are too expensive"
The reason is because you're not selling to the right people.
If you're struggling with this complaint in your business; this episode is for you. Once you listen - please do take the next step to helping you sell and market the right way.
Happy Caking!
