What do you do when you hit ‘The Dip’ – that drop in motivation you experience once the excitement wears off a new undertaking?
Marketer Seth Godin describes The Dip as “the long slog between starting and mastery." It’s when the honeymoon period ends, and you wonder if it’s worth continuing to put in effort. Now is a good time to talk about The Dip, when the burst of New Year’s energy is starting to fade. Melia and Gill talk about how to know when to quit and when to push through, and strategies for re-energizing around the goals that are most important to you.
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