Tap into the insights of Alex Reeds, SVP of Growth and Operations at Nickelodeon's Digital and Unscripted Studios, as he decodes the art of content strategy in the buzzing realm of YouTube Shorts and TikTok! In this episode, we delve into the nuances of content strategy for Gen Z audiences, how an MBA's rigor meets the vibrancy of creative media, and the evolving landscape of audience engagement within creative powerhouses.
Cut to Kellogg is a podcast that strives to share media and entertainment industry insights with past, present, and future Kellogg students by interviewing guests who have a unique perspective on the space. Hosted and produced by Kellogg MBA students.
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Producers: Tamara Gutverg, Cindy Xiong, Richard Song, and Evan Lai. Editor: Jacob Stucki. Theme Song: Ryan Blackwell
