It is not only Bridget Jones who writes her “new year, new me” resolutions but all social media workers who try to predict trends for 2023.
I love to see content on TikTok predicting what they expect to happen in the pop culture next year: Kanye West going to jail or Ariana Grande getting pregnant, or the falling of the Kardashian empire.
I'll give you my bets for 2023 social media trends:
1) Taskemakers instead of "influencers"
2) UGC creators more researched for brand deals
3) Dumping in-the-moment content to be more "real" (share later on)
4) Micro-fragmented trends
5) Big return of longer video format & shorts video consolidation
6) TikTok SEO being a huge help for creators (look for hashtags & keywords)
7) AI more uses
