Episode 114 | DP & McGhee
From Emirates to Abu Dhabi, Roger Duthie has had a front-row seat to the Middle Eastโs emergence as a global force in sports. This week, he joins DP & McGhee to share stories from his time leading sponsorships at Emirates Airline โ and to break down how the Gulf region became a sports power center seemingly overnight.
We cover:
โข The Emirates playbook on global sponsorships
โข How the Middle East changed the game in soccer, tennis, F1 & more
โข What Western leagues and brands should expect next
Plus, DP & McGhee hit the headlines:
๐ซ NCAA House Settlement โ what it means for athlete compensation
๐พ French Open wrap-up
๐ Ratings watch: NBA & NHL Finals struggle to hold attention
โญ๏ธ The real value of star power in todayโs media market
๐ง Fast takes. Smart analysis. Always at the intersection of sports and business.
Donโt miss this episode ofย Wait, What?