It’s the biggest event in global sports, so it’s no surprise that DP & McGhee covered the stories surrounding the US vs. Iran match in the FIFA World Cup. And because of our recording schedule, we didn’t have the result until we went back into the "studio" to interview our guest and record our closing segment. So, we were able to speak about the US moving on to the knockout stage. Not for the first time, and it almost certainly won’t be the last, the Washington Commanders made their way into the conversation.
And in a first for Wait…What? the hosts welcomed a PhD., Dr. Jonathan Jensen (yeah, that Dr. J) of the University of North Carolina, Chapel Hill, who discussed his ROI model that helps properties allocate finite resources based on his data and insights that can tell a rights holder which sponsors are more (or less) likely to renew their agreements.