Poets call April the cruelest month. For the sports industry, February may just be the coolest. DP & McGhee talk at length about the biggest event of the month, the Super Bowl. But, they certainly didn’t want to ignore another marquee event, the NBA All-Star Weekend.
And David and Tim were honored to have NBA Executive Vice President Kerry Tatlock talking about all the festivities taking place in Indianapolis. Kerry provided insight into two big new sponsorship deals the NBA recently announced with some megabrands.
The Waste(d) Management Phoenix Open, ESPN’s revised CFP deal, the Daytona 500, and pitchers and catchers reporting also got the Wait…What? treatment.
