Description

Brand Boost Podcast presents "She’s On First”, hot takes on sports culture, sports tech, sports fan culture, sports marketing and more!

Co-hosts Vincenzo Landino and Lauren Creedon provide an in-depth look at topics often bypassed for the more glorious Sportscenter highlights and attention grabbing headlines.

This episode of the Brand Boost Podcast is recorded LIVE on blab.im, Friday’s at 10am and includes audience interaction after the recording.

In this episode, we talk:

Hot Takes

• Lauren asserts that in the next two years everyone will have an allegiance to an international soccer team, if you don't already, citing recent Premier League brand shift.
• Vincenzo guarantees that everyone will jump on Snapchat as the mainstream social sharing app, after brands like Marriott, Budweiser, Pepsi and Amazon all spent marketing dollars with the little ghost during the Super Bowl.

Main Event

•  NFL lifts live streaming ban:
  • Cable rights deals as major source of revenue
  • Sports brands shifting from regional to global
  • Digital is bringing the fan closer and closer to the game
• The rise of eSports:
  • The numbers: i.e., "Revenues in pro eSports proj: $463 million in 2016, and surpass $1 billion by 2019"
  • How eSports relates to the rise of extreme sports, fringe sports, & individual player sports
  • How companies like Whistle Sports are building global fan bases for individual "talent" on digital channels

Shoutouts

• Diana Murphy
• Shanda Maloney
• SAP
  • Most technically advanced Super Bowl.
• Carolina Panthers social media team

Other Mentions:

• Ryan Bell’s “The Rise of the Periscope Micro Sponsor"
• Brian Fanzo
• Jason Yarborough
• Premier League
• Manchester United Boston
• Fancred
• MLB Advanced Media
• UFC
• Brodie Smith
• USGA